Wouter Jochemsen appointed as Business Development Manager Middle East for Royal Grass®
As of October 1st, 2015, Wouter Jochemsen has been appointed as Business Development Manager Middle East for Royal Grass®, the leading artificial brand of the Dutch company Landscape Solutions B.V.
The Middle East is not a new area for Royal Grass®. Already in 2005 Royal Grass® had been installed for the first time in the United Arab Emirates. Also, Wouter Jochemsen has been around in the Middle East already since 2010 and started working with Royal Grass® in 2013 from his location in Qatar. As Business Development Manager Middle East, Wouter’s responsibilities include Business Development, Sales and Marketing in the countries Bahrain, Qatar, UAE, Oman, Kuwait, Jordan, Lebanon & Iraq.
Leading global brand in local markets
Royal Grass® is a global market leader in high quality artificial grass products with a clear focus on developing the most natural looking grasses for strategically chosen local markets. Royal Grass® is sold in more than 45 countries in Europe, Asia Pacific, USA and the Middle East. Wouter’s knowledge and passion for the Middle East and it’s culture, plus his expertise in landscaping in combination with the high-end quality product range of Royal Grass®, will lead to an optimal focus on further developing the local market with our leading brand. Our local presence and office in the UAE enable more intensive relationships with our dealers, architects and end-users of Royal Grass®, leading to more dedicated, valuable services for the Middle East market.
Strategy
Wouter Jochemsen: “Royal Grass® is a truly unique brand in the artificial grass market because of its superior quality and natural looks. Our products are specially designed to withstand the harsh climate in this region thanks to its proven track record with the first installation in Ras Al Kheimah in 2005, which gives me a lot of confidence in our products. I’m very proud to represent the Royal Grass® brand.”
“By appointing Wouter Jochemsen as Business Development Manager, Royal Grass® gives more substance to its leading position for high-end artificial grass in the Middle East. Our organization has clearly opted for a more local, on the ground presence in this strategic growth area. This will lead to more intensive partnerships with our Royal Grass® dealers in the Middle East. At the same time, it will strengthen our global presence, adding to our existing Sales & Marketing offices in Asia and Europe. With one organization and one strong brand name, Royal Grass® offers everything under one roof: the most natural looking and high quality artificial grass, optimal customer and logistical services, local marketing support and the reliability of a global brand.”, says Emiel Arts, Director of Royal Grass®.
About Wouter Jochemsen
Wouter is an academic professional with extensive experience in the landscaping industry. A passionate landscaper with proven knowledge and achievements in the field of project management, sales & marketing, business development and general management. Starting April 2012, he has been active at Toscana Venture Landscaping, a unique outdoor service company. From April 2013, he became active as a consultant for Royal Grass® in the countries Qatar and Bahrain.
About Royal Grass®
Royal Grass® develops and manufactures a range of highly innovative artificial grass products made with the highest quality production standards for landscape and play applications. Royal Grass®’ mission is to produce and market the most natural looking artificial grasses. Royal Grass® is sold in more than 45 countries world wide, with 3 offices in the Netherlands, Malaysia and the United Arab Emirates. Royal Grass® is a registered trademark by Landscape Solutions B.V., the Netherlands.
