Ed Donkers appointed as Global Brand Manager for Royal Grass®
As of January 1st 2016, Ed Donkers has been appointed as Global Brand Manager for Royal Grass®, the leading artificial grass brand by Landscape Solutions B.V. in the Netherlands
Leading global brand
Royal Grass® is a global market leader in high quality artificial grass products with a clear focus on developing the most natural looking grasses for strategically chosen local markets. Royal Grass® is sold in more than 45 countries in Europe, Asia Pacific, USA and the Middle East. With adding Ed to their team, Royal Grass® aims to make the brand grow even further.
About Ed Donkers
From 2007 to 2015, Ed has worked for GreenFields as their Global Brand Manager. He knows how a strong brand increases profitability, builds customer loyalty and provides protection in difficult economic times. His responsibilities were safeguarding the mission, vision and the identity of GreenFields’ products, promotion, distribution and price and make sure their customers experienced a premium service on every touch point. Ed is always looking for solutions and new tools to optimize marketing support.
Ed Donkers: “As Royal Grass®’ Global Brand Manager, I will develop and enhance the Royal Grass® Customer Value Proposition across the globe. Driving customer satisfaction and loyalty, delivering business growth. Keep challenging the status quo; be driven, engaging and passionate about consumer marketing & brands combined with a strong commercial mindset to understand consumer needs and deploy the best marketing mix. My key responsibility is to optimize our relationships with existing partners and to expand our global partner network of distributors, authorized dealers and installers.”
About Royal Grass®
Royal Grass® develops and manufactures a range of highly innovative artificial grass products made with the highest quality production standards for landscape and play applications. Royal Grass®’ mission is to produce and market the most natural looking artificial grasses. Royal Grass® is sold in more than 45 countries world wide, with 3 offices in the Netherlands and the United Arab Emirates. Royal Grass® is a registered trademark by Landscape Solutions B.V., the Netherlands.