We are a professional small business company with a ‘Think Big’ global business approach. We are dedicated to make Royal Grass products look, feel and behave like real natural grass, without all the disadvantages of natural grass. We are not afraid of ‘pioneering outside the box’ and developing grass fibres, grass products or production processes to achieve a better and more natural looking or better performing product.
Pioneering is in our roots; it led to many discoveries and developments that have created a quick adoption of artificial grass by the general public and a fast growing market. Excellence in customer service, integrity and respect for people and planet are the core of our working ethics.
Watch the animated video clip about Royal Grass. It shows where we are no and what we aim for. Als explains the way we work together with our partners all over the world.
AN INTERNATIONAL BRAND
Royal Grass is truly an international brand, active in more than 45 countries worldwide. Royal Grass’ global partner network is the essential link to the end-users. We depend on our partners to fulfil the promises Royal Grass makes towards its end-users and our partners depend on the reliability of Royal Grass as a branded product and organisation.
NOT JUST A BRAND
Together with our partners (Authorized Dealers or Distributors), we offer end-users custom-tailored service. Whether it’s supplying budget-friendly artificial grass for a play corner or providing a total solution that includes the design and installation of the perfect lawn or road median.
We offer Authorized Dealers marketing and communication support and assume responsibility for increasing familiarity with the Royal Grass brand name. The Royal Grass brand policy focuses on the end user and is aimed at creating brand preference. Royal Grass has a distinct and international identity with a clearly recognisable logo.
Pioneering is written in our DNA
The Royal Grass brand is built on our nature to be pioneers and has a truly service oriented personality. We put our customers first, whether they are dealers or end-users. Making use of our reputation, familiarity and image, can help your company to become of great success.
All of our Authorized Dealers have one thing in common, namely, that they have perfected the art of installing artificial grass and can provide end users with expert advice on the best option for their needs. Our Authorized Dealers form a crucial link between us as the manufacturer of Royal Grass and the end user. Since the preferences and requirements of end users are the focus of the distribution formula, contact between the various links in the chain is kept as short and direct as possible.
DO YOU HAVE WHAT IT TAKES?
VIDEO IMPRESSION ISM 2016
On February 25th 2016 Royal Grass organized an International Sales Meeting in Rotterdam, the Netherlands, under the heading “Setting course for 2020 and beyond”. It was attended by Royal Grass dealers from various countries all over the world.
NOT JUST A BRAND, BUT A CONCEPT
Choosing Royal Grass as your artificial grass supplier means profiting directly from all the advantages of our formula that is like a franchise, but without the investment normally required for franchise participation.
In addition to free promotional materials, the Landscape Solutions Marketing Communications department offers all necessary support in developing communication materials.
- Dedicated account managers.
- Safeguarded product quality
- Long term warranty and guarantee of origin
- Use of the excellent reputation of Royal Grass.
- Sales and installation training program.
- Pre- and post-sale support.
- Lead and referral program.
- Dealer/installer or Retailer listing on our website.
- Rapid order fulfillment and shipments.